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Trying on the wordmark in different clothes.

A page for comparing font treatments, naming alternatives, theme combinations, and mark variations. Use it to decide which direction the brand should settle into.

Where we are

Current wordmark.

Mountain West theme, Fraunces display, italic "Studios" with tiny location caption. One-line lockup with editorial rhythm.

Waymore Better Studios
Canyon Lake, Texas · est. 2018
Naming

What if it wasn't "Waymore Better"?

Variations to try. Some lean into the wordplay, some abbreviate, some pivot entirely.

Waymore Better Studios
Distinctive + warm. The wordplay ("way more better" → "waymore better") is memorable and has Texas-casual energy. Risk: can feel clever-not-clear to non-English speakers.
Waymore Studio
Shorter, singular. Drops the "Better" which was the cleverest part. Feels more boutique. Less memorable but faster to say.
Waymore & Co.
Traditional / founder-led. Reads like a legal firm or old-school consultancy. Trustworthy, but loses the playful wordplay entirely.
WMB Studio
Abbreviated / professional. Works if the initials become iconic (like IDEO, BBH). Risk: anonymous, hard to find by search.
Waymore, Better.
Punctuation lean-in. Period turns it into a statement. Confident, mini-manifesto. Works on a business card, harder in a spoken intro.
The Waymore
Editorial / magazine. Drops "Studios" entirely, goes full brand. Works if you build strong editorial presence. Very confident.
Waymore Design Co.
Descriptive. Removes ambiguity about what you do. Safer, but sands off what makes the name distinct.
Waymore Better
Drop "Studios" entirely. Lets the wordplay carry the whole brand. Most distinctive. Risk: harder to explain what you are.
Waymore
Single-word wordmark. All-in on distinctive. Works only if the mark + visual identity work harder. Most ambitious.
Typography

Serif or sans? Both work. But differently.

The wordmark rendered in ten font treatments, with a note on what each signals. Serifs feel artisan and warm; sans-serifs feel modern and neutral.

Waymore Better Studios
Fraunces · 600/italic 500Artisan serif. Current.Warm, considered. Best for wellness/coaching audiences. A little "boutique bakery" in a good way.
Waymore Better Studios
Playfair Display · 600/italic 500Editorial serif.More contrast, more authority. Pushes toward luxury/magazine. Feels $$$.
Waymore Better Studios
DM Serif Display · 400/italicHigh-contrast display.Dramatic, modern. Looks like a 2024 Brooklyn agency. Strong personality.
Waymore Better Studios
Cormorant Garamond · 600/italic 500Classical serif.Timeless, almost ecclesiastical. Reads as old-world craftsmanship.
Waymore Better Studios
EB Garamond · 500/italic 400Bookish, humanist.Quiet authority. Like a publishing house. Trusted, literary.
Waymore Better Studios
Libre Caslon Text · 400/italicAmerican classic.Caslon is the typeface of the Declaration of Independence. Trustworthy.
Waymore Better Studios
Inter · 700/italic 500Modern sans-serif.Tech-neutral, SaaS-friendly. Loses warmth. Better for consultants than therapists.
Waymore Better Studios
Space Grotesk · 600/italic 400Geometric sans.Contemporary, slightly tech-y. Balances modern with human. Trendy for 2024.
Waymore Better Studios
Bricolage Grotesque · 600/italic 500Quirky sans.Personality-forward sans. Design-agency coded. Signals creative confidence.
Waymore Better STUDIOS
Archivo Black · 400 capsEditorial loud.Magazine-cover energy. Bold, distinctive. Probably too loud for your audience.
Waymore Better Studios
Syne · 700/500Variable display.Modern art-book feel. Good for creative studios. Slightly polarizing.
Waymore Better Studios
Caveat · handwritingCasual / signature.Like a signed note. Very warm, very Texas. Probably too casual for a business wordmark, but could work as a signature.
Design opinion: Your audience (therapists, coaches, music teachers) responds better to warmth than to tech-modernism. Serifs win for you — specifically Fraunces (current), EB Garamond, or Cormorant. The sans options would shift the brand toward consultant/B2B audiences and away from wellness. If you want more drama, switch to Playfair or DM Serif. If you want more restraint, switch to EB Garamond.
Themes

The wordmark across all eight themes.

Same Fraunces wordmark, eight brand color directions. Tells you which palettes actually work for the lockup.

Coast
Waymore Better Studios
Mountain West · current
Waymore Better Studios
Mediterranean
Waymore Better Studios
Latin American
Waymore Better Studios
Caribbean
Waymore Better Studios
South American
Waymore Better Studios
Original Loud
Waymore Better Studios
Arena
Waymore Better Studios
Theme read: Mountain West (current) and Mediterranean both work well — warm, grounded, not distracting. Arena (dark) feels editorial/gallery. Caribbean and Original Loud compete with the wordmark rather than supporting it. Coast and South American read clean but less distinctive.
Monogram

Six ways to draw the W.

The mark that sits to the left of the wordmark — and could stand alone as a favicon, app icon, or social avatar.

W
Italic W · current
Fraunces, rounded sq
W
Outline W
Bordered, transparent
WB
Monogram WB
Two-letter, circle
W
Solid circle
Sans, full disc
WB
Bicolor WB
Initials with accent
WMB
Three-letter
Archivo Black
Mark opinion: The single italic W (current) matches the wordmark's typeface and is the simplest — simple is almost always right for a mark. If you drop "Better" from the name, the outline W or solid circle would feel cleaner. If you embrace "WMB" as shorthand, the three-letter Archivo Black mark is striking but shifts the whole brand louder.

My read, if you're asking: keep "Waymore Better Studios" as-is.

The name is distinctive — that's genuinely hard to achieve. Most studios end up with "Smith Design" or "Heartwood Co." or something equally forgettable. Waymore Better has a hook.

Things to consider instead of renaming:

  • Let the name be playful; keep everything else serious (typography, layout, copy tone). The contrast is the brand.
  • Own the wordplay. Don't hide from "waymore" — make it a signature. Mention it on the about page once, then move on.
  • Keep the italic "Studios" treatment. It's doing a lot of work making the full name feel professional.
  • If any change, it's shortening to Waymore Better (no "Studios") as you grow. Harder to do at scale, easier to do now while you're small.

On fonts: Fraunces stays. It's the warm-but-considered serif your audience needs. Don't chase Space Grotesk.

On themes: Mountain West is right. It's the most audience-neutral warm palette of the eight. Mediterranean would be a close second if you wanted more warmth.